Privacy policy

Last Updated: May 14, 2026

Baluana operates this store and website, including data, content, features, tools, products, and services to offer you, the customer, a curated shopping experience (the “Services”). Baluana is powered by Shopify technology, which allows us to provide these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or when you communicate with us by any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed in accordance with the provisions set forth herein.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we refer to any data that identifies you or can be reasonably linked to you or another person. Personal information does not include data collected anonymously or data that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information—including inferences drawn from such information—depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law:

  • Contact Details: including your name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: including credit card numbers, debit card numbers, and financial accounts, payment card information, financial account data, transaction details, payment method, payment confirmation, and other payment-related information.

  • Account Information: including your username, password, security questions, preferences, and settings.

  • Transaction Information: including items you view, add to your cart, save to your wishlist, or purchase, return, exchange, or cancel, as well as your previous transactions.

  • Communications with us: including information you provide in your communications with us, for example, when submitting a customer service claim.

  • Device Information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage Information: including information regarding your interaction with the Services, such as how and when you use or browse them.

2. SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

  • Directly from you: including when you create an account, visit or use the Services, communicate with us, or provide your personal information to us by any other means.

  • Automatically through the Services: including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.

  • From our service providers: including when we hire them to enable certain technology or when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

3. HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing, and improving the Services: We use your personal information to provide the Services to you, which includes fulfilling the contract entered into with you, processing your payments, managing your orders, remembering your preferences and items of interest, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, organizing shipping, facilitating returns and exchanges, allowing you to post reviews, and offering you a personalized shopping experience.

  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising, and promotional communications by email, text message, or postal mail.

  • Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act upon potential fraudulent, illegal, or malicious activities.

  • Communications with you: To provide customer support and respond to your requests.

  • Legal Reasons: To comply with applicable law or respond to valid legal proceedings.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties for legitimate reasons, including:

  • With Shopify, vendors, and other third parties that provide services on our behalf (IT management, payment processing, data analysis, cloud storage, etc.).

  • With business and marketing partners to provide marketing services and show you advertising.

  • When you direct or request us to disclose certain information to third parties.

  • In connection with a business transaction, such as a merger or insolvency process.

5. RELATIONSHIP WITH SHOPIFY

The Services are hosted on Shopify, which collects and processes personal information about your access and use of the Services. To offer and improve the Services, the information you submit will be transmitted and shared with Shopify and third parties who may be located in countries different from yours. For more information, please consult the Shopify Consumer Privacy Policy.

6. THIRD-PARTY WEBSITES AND LINKS

The Services may include links to websites operated by third parties. We are not responsible for the privacy or security of such sites. We recommend reviewing their own privacy policies.

7. CHILDREN'S DATA

The Services are not intended for use by minors. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with information, please contact us to request its deletion.

8. SECURITY AND RETENTION

No security measure is perfect. We cannot guarantee "absolute security." We retain your personal information based on factors such as the need to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

9. YOUR RIGHTS AND CHOICES

Depending on where you reside, you may have the following rights:

  • Right of Access: To request access to the personal information we hold about you.

  • Right of Erasure: To request that we delete your personal information.

  • Right of Rectification: To request the correction of inaccurate information.

  • Right to Data Portability: To receive a copy of your data in a structured format.

  • Right to object to the sale/sharing of data for personalized advertising.

  • Communication Preferences: You may opt-out of promotional emails at any time.

For residents in the UK or EEA: You also have the right to Object to processing, Restrict processing, and Withdraw consent.

10. COMPLAINTS

If you have a complaint about how we process your information, please contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

11. INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal information outside of your country of residence. When transferring data outside the EEA or UK, we use recognized transfer mechanisms such as Standard Contractual Clauses (SCCs).

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy occasionally. We will post the updated version and change the "Last Updated" date.

13. CONTACT

For any questions regarding our privacy practices or to exercise your rights, please email us at: baluana@use.startmail.com. For the purposes of applicable data protection law, we are the data controller of your personal information.